I found this Linked In post in my in box:
This is Interesting
“Hmm, where do I even begin? There is so much to share. I am so blessed every day and I just hope I can remember everything that has happened! When so much awesomeness happens I am compelled to immediately share with with you all here, as it is most fitting and want to share my good news with you all! This month my recovery…”
– from a real linked-in post but I altered the details
In this Linked- In post, the headline is the best part. But the opening narrative is ineffective and a turn off. We are not, on any level, compelled to read anything more. So the writer could be announcing the end of the world, and we’d miss it, because she didn’t start her post well.
A long time ago writers commanded enough page space to be able to “clear our throats” , we had time to set up a comment or explain all the points necessary for an essay to really sing.
But now we don’t.
Those opening lines cannot be wasted, they are the critical and arguably the most important part of a post or a blog. They must grab the reader’s attention. And with this post, by the time I read to the third line – I was out, I did not have the time to listen to the writer’s thinking process.
The solution is easy. Do clear your throat. Write all that introductory material because it helps focus the work and gets you really into your subject. But before you post the work, delete those opening sentences and just start with something interesting like zombies invaded my home last night! It’s the end of the world.
I guarantee you I will continue to read.
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