Newbie Writers Podcast guest Brett Bumeter is a WordPress expert, he gave us some good tips listed here – for the whole interview, listen on Newbie Writers.com
The Best Blog tool right now is WordPress, 18% of the world is using WordPress so that helps your Google ranking.
Free, you can start small. Can move up to something larger if you want.
A good blog provides entertainment or information.
The look of your blog is obviously important. Should you pay for themes? Not necessarily, free themes are fine to use, but do check their age. A good theme should stil be supported, was the theme made in the last 3 to 6 months? Read the reviews, are they positive or negative, that matters for the health of your blog.
Do the theme developers respond to questions? In English?
It the theme intuitive?
Should you change your theme often to keep it interesting? Not necessarily but fans will want and expect you to improve and gain sophistication, so improving is great, change for just change may not be as necessary.
The easiest color scheme for text is black wording on white background
And remember, 40% of visitors on your site use mobile devices.